New Luxury Sedan Coming to Volvo

After an investment of $11 billion, and five years of research and development, Volvo has finally unveiled the highly-anticipated S90. Following the significant success of its premium XC90 crossover SUV, Volvo's all-new luxury sedan is made from superior materials, integrates that latest entertainment and convenience features, and features class-leading safety and semi-autonomous driving technology.

The S90 is intended to set a new standard in the luxury sedan segment. Thomas Ingenlath, Volvo's Senior Vice President of Design, explains: "Our idea was to bring something entirely new to this rather conservative segment and deliver a visual expression that exudes leadership and confidence on the exterior. On the inside we have taken the S90 to the next level, delivering a high-end luxury experience that promises comfort and control."

The latest addition to Volvo's lineup represents another big step towards the company's Vision 2020 initiative, which asserts that no one should be killed or seriously injured in a new Volvo by the year 2020.

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